Apollo Total Store can be described as a retail design and macro merchandising tool.
The application is
used to design store layouts, allocate space within the store to different
products, analyse sales performance and produce high impact reports and
charts based on those analyses.
Created by shop fitting and merchandising experts, Apollo Total Store is
part of the Information Resources (IRI) Apollo merchandising suite of
products. The Apollo range includes products for use at head office, at
remote locations and in-store. Manufacturers and retailers can create
effective planograms, analyse space performance and make merchandising and
space allocation decisions that optimise sales, profit and return on
inventory investment.
Apollo Total Store provides a database-driven software environment for
the creation, editing and reviewing of layouts enterprise-wide.
The advanced technology allows the data to be analyzed from a
variety of perspectives and presented in ways that managers of
mainstream business can understand in relation to their measurement
criteria. Users of Apollo Total Store are presented with information
in a form that best fits their interests. For example, a performance
highlighted floor plan or traditional reports which offer the ability to
import additional analysis from other external analysis
tools.
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Apollo
Total Store