Why is there a need for
Apollo Designer Workstation?

Across the FMCG industry there has long been a need to optimise the performance of the retail shelf space to ensure that the right product assortment is appropriately merchandised in a specific store. This means that there is a greater need for the manual creation of planograms resulting in escalating and prohibitive production and staffing costs.

We have identified the following issues as commonplace:

• Poor identification of unproductive inventory
• Decreased performance of the shelf space
• Poor analysis of the buying habits of the customers
• Lack of correct customer choice
• Lengthy planogram production times
• Low compliance from planogram to store
• Low efficiency in the space planning process
• Low revenue and profits and poor customer satisfaction

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