Why is there a need for
Apollo Total Store?
Achieving the highest profit from any given area of retail space
has become a science with a range of advanced analytical tools
supporting the retailer in deciding anything from the location of a
store to the location of the product on a shelf. However, retailers
with multiple locations seldom have accurate information of the
floor space that they have in each location, or indeed the actual
equipment that occupies the space.
Given that the equipment is carrying goods for resale, an
accurate plan is important if retailers are to ensure they are
shipping the right things to the right locations and that the
requisite equipment is there to display the product properly.
Understanding where the most profit product categories are is key to
understanding the performance of the store as a whole. By combining
sales values and relative unit movement figures, real understanding and
knowledge can be drawn either visually by highlighting or in graphs
or traditional reports.
Also, by learning about the items that the consumer can buy during their shopping experience
combined with knowing the precise product positions in all locations, gives great possibilities to
influence the impulse effects of the consumer for the adjacent categories. Analysis of what products and services were sold at each
location gives another dimension.
When store
refits are planned, being able to work with current store layouts enables store refit teams to calculate
the fixture changes and cost associated with strategic stores
changes much more accurately.
Apollo Total Store repairs the disconnect between how stores are built and then
merchandised, with an easily updated store merchandising layout in
the Apollo Total Store database. This enables the cross functional team to
understand and collaboratively analyse what the current in
store situation
Apollo
Total Store
