categorymanagement
specialist consultancy services
Range reviews
Working in collaboration with our clients we can help build creditable justification to new range decisions, whether adding new products, delisting or winning additional shelf space. Our aim is to identify robust category objectives and help you produce strong sales presentation to maximise the range review potential.
Our mission is to deliver consumer value, whilst focusing on our clients goals, by working on the management of your category as a strategic business unit.
Best practise & processes
Retail Smart is highly regarded for its expertise in originating space planning strategies and systems for many major retailers. Familiar with all ongoing developments we offer additional support services that greatly enhance the performance and presentation of these processes.
In-store merchandising
Merchandising provides clients with an excellent opportunity for ROI. The cost of a merchandising call is soon covered by the increase in sales.
In partnership with Contact we offer in store merchandising services. Contact provide merchandising services to clients in all sectors, clients include Tesco, Asda, Boots, Sainsbury, B&Q and many others. Contact merchandising teams regularly represent brands such as Yellow Pages, Fruit of the Loom, Hugo Boss and Olay.
In 2008 Contact conducted over 124,000 merchandising calls throughout the UK.
Product image & data capture
Our digital image capturing service allows us to produce images for use in all common planogram systems. Captured images can be tailored to meet client specifications; high resolution for marketing purposes or low resolution for use in planogram software.
We also capture and build your product database to your requirements. Typical data captured and recorded for each product is Barcode, Dimensions and Description.
Training & workshops
We provide specialist knowledge in space management by holding training days and conducting workshops on the following topics:
- Aldata's Apollo suite of software
- Consumer centric planogramming
- Store planning
Design – point of sale & new product development
Our design team has extensive experience in concept visualisation and full design project solutions. We understand the importance of creating strong, clear product presentation at point-of-sale and have a strong design portfolio.
For you; we can create and develop strong, effective product or brand identity and can also further enhance your brand or product range with highly creative and innovative POS materials and promotions.