Category Review Softwarefor retail range reviews
About category review software
Retail category review software (ATPRO) is an easy-to-use application which transforms complex analytical range review projects into an intuitive software interface accessible for all users. Based on proven ECR methodology, category review software (ATPRO) presents an intuitive approach that includes every single step required to prepare an assortment proposal taking into account both market and retailer data. It includes several models to optimise the range, targeting a specific category strategy or market coverage objectives.
Why category review software?
How do you make sure the products represented in a category are reflecting the best return? How do you find the assortment that best satisfies the business objectives of your organisation and that of your trading partners?
category review software (ATPRO) is a powerful and effective software application designed to increase the efficiency and speed of any range review process, a key part of which is range assortment optimisation.
Category review software (ATPRO) answers questions like; “which are products makeup the core range and what is the individual importance of each product and brand? Which assortment mix best satisfies the business objectives of your organisation and that of your trading partners?” During these critical insights into the category performance, ATPRO guides you through each stage, helping to build a credible range assortment, meeting the overall needs of the consumer by following Effective Consumer Response (ECR) methodology.
Evaluation of category & range assortment
Category review software (ATPRO) evaluates the category based on benchmark comparisons by the retailer store and market, thereby determining the opportunity gap, identifying ways to increase sales and profits within the category. ATPRO’s cross category analysis offers a deep category review by product, segment, brand and manufacturer. In addition, financial comparisons are made between the existing assortments and the optimised assortment.
Category review capabilities
Category review software (ATPRO) combines sales and market data, with consumer shopper behaviour to optimise the range of products and space required on shelf. It is a one of a kind category assessment and range assortment planning application, as well as a powerful shelf space recommendation tool. Specifically ATPRO is a decision support tool that recommends the optimum assortment. It does this by considering store type, category segmentation, multiple product performance measures, shopper interaction and shelf space.
Optimised range linked to planograms
During the range assortment optimisation category review software (ATPRO) is calculating each products recommended facings, based on the stores available shelf space and inventory. The range assortment and recommended facings are seamlessly passed on to retail smart planogram software MSA and MSAX ready for planograms to be updated or automatically generated.
Category review software (ATPRO) helps reduce time spent during the category range reviews from weeks to hours, guiding you through the process in an informative and intuitive way.
Range assortment & planogram solution
Category review software (ATPRO) is part of the Nexium retail range assortment and space planning solution. During the range review process, MSA (Merchandising & Space Advisor) planograms are automatically up dated with the optimised range. These planograms can also be automatically linked to the SPD (Store Plan Designer) to optimise your retail store space and add an additional level of analysis.
Benefits of category review software
- Calculate an optimised range based on consumer habits and performance
- Well managed categories proven to increase sales between 4 - 8%
- Manage and optimise your range assortment in hours not days and weeks like other methods
- Confidence in range decisions based on proven ECR methodology
- Create range justifications for new products, category segmentation and shelf placement
- Market analysis includes an in depth assessment of category performance and plugs gaps in the range, resulting in potentially millions of pounds of increased revenue
- Turn data into category and brand insights
- Builds a Microsoft presentation of reports and graphs
- Identify quick wins to increase listings and sales
- True category management approach
- Space and performance contribution insights
Learn more about:
Software training & support
Retail Smart consultants provide necessary training on category review software ATPRO, in order for users to be proficient in all areas of range assortment and analysis.
As part of annual maintenance payments, full support and software upgrades are provided by our dedicated team of consultants.
Retail Smart partnership with Nexium
Retail Smart partners with Nexium Customer Solutions as a software distributor. Nexium are a young and dynamic company created with the aim of providing the very best service and most competitive range of software and consultancy solutions for Shopper Marketing and Sales Intelligence, in order to facilitate strategic decision planning, tactical implementation, focused on results.