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Meet business
objectives through successful merchandising
September, 2004
You’ve spent thousands developing a new product and now you’re meeting
the buyer to get your product listed. Do you want some hard evidence to
help? Or, perhaps you know your products are performing better than your
competitors and you want to prove you deserve more shelf space?
RetailSmart offer Merchandising Consulting
in partnership with IRI who have extensive expertise in combining
insights, data and the latest technology to produce recommendations to
optimise range and space.
We help to identify and meet business
objectives. Some common projects are:
- Fact-driven optimisation of category and brand share of space
- Drive sales through improved shelf layout
- Facilitate the introduction of new products by producing hard evidence
and actionable plans to get them listed
- Enhance retailer relationships through objective, informed and
actionable category plans.
In many cases manufacturers are successful in gaining new listings and
additional space.
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