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Announcing launch of new
sophisticated software - Apollo Designer Workstation
January 2005The Apollo Designer Workstation is the latest
design in automated planogram production. IRI carried out a study which
consisted of creating planograms for more than 1,000 stores. The Apollo
Designer Workstation created in excess of 1’000 store specific
planograms in a matter of minutes.
KEY BENEFITS
- Apollo Designer WorkstationTM allows the
unattended creation of store specific planograms with speed and ease.
- Designer Workstation’s rules based engine allows
the embedding of best practice as user defined merchandising rules
such as blocking of brands and product attributes.
- The resultant sections can be created to match the
consumer decision tree no matter how it is defined.
- Designer Workstation creates store specific
planograms that mirror the local consumer demand. Each store’s
inventory is minimized; turns are increased, out of stocks drastically
reduced.
- Designer Workstation provides improved labour
utilisation, accuracy and lower overall cost of operation without the
addition of planogramming labour hours.
The Apollo Designer Workstation is at the cutting edge of technology
and design. It is fast, efficient and sophisticated.
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information...

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