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Company Information
Background
IRI is a leading global provider of market content,
analytic services and business-performance management (BPM) solutions to
the CPG and retail industries. Serving the leading CPG and retail
companies in the world, IRI's solutions enable the consumer-driven,
real-time CPG and retail enterprise. The company’s BPM (Business Process
Management) solutions uniquely combine its breakthrough enterprise
analytics software, market content and analytic models to provide a
total view of the market, enabling maximum business performance across
the entire enterprise.
In November 2003 IRI was successfully acquired by Symphony Technology
Group. Symphony Technology Group invests in software companies that have
the potential to become market leaders because of their extraordinary
value proposition, innovative technology, and ability to execute.
Symphony supports the success of companies within the group by providing
strategic insight and operational know-how.Within International IRI currently operates through
three regional offices (UK -EMEA, Mexico – Latin America, Sydney - Asia
Pacific) and has operations in some fifty five countries.
Category Management to Space Management
Build Smart, Consumer Based Category Plans
The Category Management solution provides an end to end approach to the
planning, performance analysis, and complex decision making process
needed to optimise category management. By enabling the creation of
smart, consumer based category strategies, retailers can easily
formulate responses to market and competitive pressures as well as
unexpected events to further the strategic goals of the enterprise. The
Category Management solution uses advanced analytics and modeling
capabilities to monitor performance in real time, model decisions in a
collaborative process, and automatically execute decisions to internal
systems. With real time visibility into expected business performance,
category teams can execute category plans and changes that can outpace
the competition.
With the IRI Category Management solution, retailers can:
- Increase the effectiveness of category plans and
marketing
- Reduce the time spent on category management by
automating tedious data gathering
- Include consumer data into the category management
process for a more accurate understanding of demand
- Increase the number of categories examined by
automating best practices
- Increase the quality of decision making and the
predictability of performance
- React to unforeseen events and demand changes in
real time
- Use scenario analysis to model the impact of
multiple variables to ensure that the best possible option is executed
- Automate currently fragmented and manual process to
leave more time for value added analysis, planning, and decision
management
Space Management
Maximise Space Utilisation through Software or Consulting Capabilities
The Space Management solution (Apollo) is designed to enable retailers
to maximise every inch of shelf space, so they can improve category
performance, maximise returns, and strengthen customer reach. The
Space Management automation capabilities enable efficient mass
customisation of item selection and merchandising across the entire
store. Where available, the solution draws on IRI's store specific
sales tracking service, ensuring consistent execution of store design,
category management, and in store product launches. Merchandising
professionals are empowered to create realistic planograms, calculate
shelf capacity, and recommend display alternatives to support movement
beyond the normal shelf stock. Flexible planogram storage options
allow users across the enterprise to easily access valuable space and
category performance information. With the ability to optimise space
allocation, retailers can extend profits and their competitive
advantage.
With the IRI Space Management solution, retailers can:
- Achieve consistent and successful execution of category management,
including new product launches
- Realise an overall improvement in brand and SKU performance
- Implement more effective and timely space management recommendations
- Increase sales and profitability through efficient and effective
space management
- Implement faster retail execution of new product placement and planograms
- Reduce out of stocks of high performing and under spaced brands and
SKU's
- Reduce costs through automation of superior space allocation plans
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