
Category Management
Category Management is a retailer/supplier process of managing
categories as strategic business units, producing enhanced business
results by focusing on delivering consumer value.
One element of Category Management is the continual monitoring of
category performance and the contribution of individual product to
the overall category. The success of the category in achieving its
strategic objectives, is somewhat linked to the supplier and
retailer relationship and the need to meet the consumer demands.
Getting it right at the shelf has never been more important. The
introduction of automated space management has been one of the
retail industry's most important milestones and now this discipline
is being embraced by other industries as the cost of space
increases.
Retail Smart has the experience and solutions you need to support
your products or category at the shelf. We add value in the analysis
of retail sales data using specialist software to provide business
decisions in the following areas:
- Optimising Shelf Space
- Developing Shelf/Fixture Layouts (Planograms)
- The Production of Store/Cluster Specific Planograms
- Range Reviews
- Product Image Capturing & Database building
- Apollo Training
- Promotion Analysis Pre & Post
- Bespoke Software Development
- General Database Work - Including Report/Graph Building &
Analysis
Contact RetailSmart for an initial free
consultation to better understand how we can help you to get to where you
want to be.
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Automated
planogram production software |
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