With trade promotional spend increasing year on year, detailed analysis on product, brand and category is necessary to establish true promotional impact. With retailers and manufacturers spending millions of pounds each year in the battle for promotional supremacy, having the ability to accurately track and analyse each promotional event has never been such a crucial factor for marketeers.

At RetailSmart, we make it possible for you to have a precise understanding of the effectiveness of your promotional events. RetailSmart's extensive promotional knowledge means that we are able to offer our clients a tailored and flexible solution to tackle this complex and sometimes daunting task.

This service delivers advanced planning, tracking and evaluation documentation that helps you make your promotional events more successful.

Planning
The effective planning of a promotional event is vital to its success. Inappropriate scheduling or promotion mechanics are only two of the factors that could prevent your promotional event from returning optimum results. Our promotional analysis service facilitates easy cross referencing of historical sales and promotional data providing you with a ready source of the information you need when identifying appropriate promotional strategies. The information that is provided includes:

• Going Rate
• Seasonality
• Cannibalisation
• Historical shapes for similar promotional events

We are able to model the expected performance of events by applying an analysis of historical data. From these models we can produce projected Profit and Loss reports providing extra information on which to base your promotional strategy.

Tracking
Where required we are able to provide you with an ongoing comparison between actual sales figures and the event model thereby allowing you to react quickly to deviations from expected performance.

Once a planned promotional event becomes ‘active’, we can provide you with day-by-day sales data, allowing an accurate direct comparison between the forecasted shape and the actual performance. We can then assist in highlighting promotions that are failing to perform within your defined tolerances, allowing you to take remedial action before a good plan becomes another lost opportunity.

Evaluation
Profit and Loss reports that we provide along with a powerful graphical comparison of predicted and actual performance allows you to evaluate the final effectiveness of your events.

We do all this using powerful analytical tools combined with our expertise in comparing the actual performance of promotional events with earlier predictions. We are able to produce meaningful graphical representations of the predicted and actual performance of the items being promoted, reflecting the market reaction both during and after your promotional event. By producing a profit and loss report, Retailsmart is also able to provide you with ‘bottom line’ figures of promotional event profitability for a single promoted item or any higher categorisation. The profit and loss reports can be generated for internal or external use.

RetailSmart are committed to providing a well-researched service whilst at the same time addressing the promotional analysis needs of its client base. As such, we are constantly researching the latest developments in both analysis methodologies and the retail marketplace. In doing so we are able to ensure that the solutions we offer give you a greater business intelligence vantage point leading to increased profitability.

Contact us for more information on our promotional analysis services

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