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RetailSmart Products
Merchandising provides the FMCG industry with many
challenges and opportunities to provide the right assortment of product, in
the right quantity, in the right location, at the right time. The ability to
fulfil these expectations determines the success or failure to meet
individual and corporate objectives.
Apollo is an easy-to-use but powerful space management system for creating
effective section planograms, analysing space performance and making
merchandising and allocation decisions that optimise sales, movement, profit
and return by inventory investment. It offers manufacturers and retailers a
fully integrated tool set for use at headquarters, in sales offices or in
stores.
Apollo facilitates an integrated approach enabling clients to drive
productivity through the integration of IRI data and analytics. This assists
in the management of retail space, including assortment planning, category
analysis and web-enabled access and distribution.
Many purchasing decisions are made when the customer is in the aisle and
therefore it is vital to ensure that manufacturers and retailers maximize
every inch of space. Apollo enables consistent execution of category
management and new product launches at the shelf. Apollo can:
• Create profitable assortments to support strategic and tactical goals
or category management and shelf merchandising programs
• Optimise store and shelf space through planograms that optimise sales,
profit and inventory investment
• Implement effectively in the store by ensuring planogram-to-store accuracy
and merchandising compliance
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