promotionalanalysis
effective planning & analysis
Analysis of promotions
Retail Smart understands that your companies promotional events success is dependant upon effective planning. Working with our consultants expertise and our unique analytical tools, our solutions will help build and plan successful promotional strategies.
Using our powerful analytical tools you can compare the actual performance of promotional events with your earlier predictions. These comparisons can be easily accessed allowing you to identify appropriate strategies for future campaigns. Profit and loss reports ensure that we can provide you with ‘bottom line’ figures regarding the profitability of a promotion for any single promoted item or higher categorisation.
The use of a library allows us to store all promotional events and can produce a calendar that can provide an overview of promotional activity within any time period. It will facilitate the combining of historical performance information with the “going rate” for promoted items, including any seasonal effects, allowing you to evaluate the performance of the product. This mechanic can be used on a set of potential scenarios to plan future campaigns.
Key benefits
- Planning, tracking and evaluating your promotions
- Plan promotions that achieve your objectives
- Interface for predicted and actual performance
- Plan promotions that stimulate category growth
- Highlight promotions that are failing
- Understand which brands generate largest gains
- Utilise promotion history to forecast future promotions
- Create a robust promotional events calendar
- Produce profit and loss reports
- Interface for analysis of sales predictions
- Realistic prediction of your market's likely reaction
- Single point solution for the validation